London, 12th January 2021: This month GambleAware has introduced the following section of its marketing campaign to advertise consciousness of the Nationwide Playing Remedy Carrier. The brand new promoting content material will run on radio, virtual platforms and in regional press during January.
Analysis, which GambleAware commissioned remaining 12 months to inspect the have an effect on of Covid-19 on playing, discovered that the ones with the next Downside Playing Severity Index (PGSI) rating had been much more likely to extend their playing between March and Would possibly 2020. This discovering, coupled with the truth that there used to be a discount in appointments with psychological well being pros and face-to-face conferences being to be had all over the pandemic, highlights the ongoing want to elevate consciousness of the Nationwide Playing Remedy Carrier.
Focused on for this section of the marketing campaign is according to the Remedy Wishes and Hole Research analysis revealed through GambleAware in 2020. As a part of this paintings, differential charges of the distribution of playing hurt incidence had been estimated through native authority throughout Nice Britain. Areas which have been estimated to have the best focus of folks at ‘very prime possibility’ of playing hurt incorporated London and the East and West Midlands.
Earlier marketing campaign job to construct consciousness of the Nationwide Playing Remedy Carrier has proved a hit, with monitoring analysis knowledge appearing an building up in consciousness and likeliness to touch the Nationwide Playing Helpline going from 13% to 23%.
Commenting on the most recent marketing campaign job, GambleAware Communications and Engagement Director, Zoe Osmond mentioned: “Up to now the marketing campaign has confirmed to achieve success in encouraging folks to touch the Nationwide Playing Remedy Carrier for strengthen, however there’s nonetheless extra to be finished. All the way through the pandemic and this extraordinarily tricky time for folks, it can be crucial that we proceed to make sure the ones wanting lend a hand perceive what services and products are to be had to them, which is why we’re taking this focused way to lend a hand succeed in the ones prime possibility spaces throughout Nice Britain.”
The Nationwide Playing Remedy Carrier marketing campaign is titled: ‘Begin to regain regulate’ and specializes in the all-consuming nature of playing with the inclusion of the road “while you’re there, however no longer there”. The content material attracts upon the perception that folks with playing issues really feel disconnected from their friends and family and is according to selling self belief that remedy is straightforward to get admission to and can lend a hand them conquer their struggles with playing.
The radio ad is to be had on-line right here.
Additional information at the marketing campaign may also be discovered right here.