FanDuel and Cousin Sal announce sports activities having a bet partnership
five September 2020
(PRESS RELEASE) — FanDuel Crew lately introduced a strategic partnership designating FanDuel because the unique Sports activities Having a bet, On line casino and Horse Racing Spouse of sports activities playing aficionado Sal Iacono, extra extensively referred to as “Cousin Sal,” and Mush Media. The partnership follows the release of Cousin Sal’s new web site and podcast community, Further Issues, which is eager about his 3 favourite subjects: sports activities, sports activities having a bet and comedy.
FanDuel would be the presenting sponsor and unique sports activities having a bet spouse and odds supplier of the brand new project’s flagship podcast, Further Issues, and In opposition to All Odds, a well-liked display previously on The Ringer. That is along with presenting sponsor designations for 3 further podcasts launching this week as a part of the partnership – Waiver Stressed out, a fantasy-focused display hosted through Jerry Ferrara and Jen Piacenti, Minus 3, focusing on Northeast sports activities and starring Dave Dameshek and Geoff Schwartz and the Lemon Pepper Parlay Podcast, centering round groups within the Midwest, hosted through Rob Parker and T.J. Houshmandzadeh. FanDuel will even collaborate with Cousin Sal on unique content material to be used throughout FanDuel and Cousin Sal’s channels.
“This thrilling collaboration is a part of our persevered efforts to increase FanDuel’s achieve thru original content material partnership,” mentioned Mike Raffensperger, CMO, FanDuel Crew. “Sal is a a laugh, distinctive content material writer who brings a gentle contact and comedic standpoint to the sports activities playing marketplace. He has constructed a big and dependable following as a relied on voice in sports activities and sports activities having a bet for over a decade, which has translated into a thrilling new media project that we’re delighted to be a founding spouse of.”
Added Cousin Sal: “From the time I used to be an excessively younger boy, I all the time sought after my very own promo code. What higher means to succeed in this purpose than through partnering up with FanDuel, the gold same old in day by day fable and sports activities playing? I am very excited to get began.”
Sal first garnered nationwide consideration as a author and “Cousin Sal” persona on his real-life cousin’s display, Jimmy Kimmel Are living!. He since become probably the most hosts of Fox Sports activities’ Fox Guess Are living and is featured weekly at the Fox NFL Thursday Night time Soccer pregame. For over a decade he additionally gave the impression at the Invoice Simmons Podcast for his or her “Wager the Traces” playing phase.
By means of proceeding to increase achieve and develop distribution whilst making an investment in ability, FanDuel is rising because the main media generation and leisure corporate in sports activities. Contemporary partnerships come with a class unique Sports activities Having a bet, Day-to-day Fable Sports activities, On line casino, and Horse Racing Supplier for sports activities media persona and previous NFL punter Pat McAfee, and an unique Sportsbook, Racing, and Fable Sports activities partnership with The Ringer. FanDuel Crew additionally introduced an unique content material and distribution partnership with SportsGrid, the primary 24-hour community devoted to sports activities wagering, previous this summer time.
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