DraftKings indicators multiyear partnership with Bryson DeChambeau
2 November 2020
(PRESS RELEASE) — Nowadays, DraftKings introduced an unique, multi-year dating with Bryson DeChambeau, who will turn into the primary lively skilled golfer to constitute the virtual sports activities leisure and gaming corporate by means of an built-in emblem, content material, advertising, and VIP centric collaboration that may characteristic Bryson DeChambeau because the face of DraftKings golfing. Bryson is recently ranked No. 6 within the Professional Global Golfing Rating and is coming off his first main championship on the U.S. Open in September 2020. Beginning with the 2020 Masters, the DraftKings brand might be featured on DeChambeau’s signature golfing cap.
“Skilled golfing has been a key enlargement recreation in each day by day delusion and sports activities having a bet, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream emblem publicity and fan enjoy,” stated Jason Robins, co-founder and CEO, DraftKings. “As certainly one of golfing’s maximum promising athletes and the present U.S. Open champion, DraftKings is strategically aligning with profitable athletes like Bryson who include and embolden the aggressive fireplace of our consumers.”
At DraftKings, golfing stays the fourth-most-popular recreation for day by day delusion whilst golfing sportsbook take care of has grown over ten instances 12 months over 12 months. Except for NFL video games, the 2019 Masters ranked a number of the most sensible 5 highest-bet carrying occasions on DraftKings whilst 2020 has featured lots of the corporate’s maximum popularly guess golfing tournaments of all time. Amidst this surge in golfing having a bet, the athlete sponsorship additionally includes distinctive experiential parts to interact lovers similar to enjoying a spherical of golfing with or receiving golfing courses from Mr. DeChambeau.
“DraftKings has been at the leading edge of innovation for a way other folks enjoy golfing, and the corporate continues to modernize the sport thru generation constructed via and for sports activities lovers,” stated Bryson DeChambeau. “The gaming business has already helped golfing succeed in broader audiences, and I’m proud to paintings with DraftKings on boosting fan pleasure and engagement within the recreation.”
With the 2020 Masters going down in November for the primary time in historical past and overlapping with the NFL all the way through the general spherical on Sunday, DraftKings is providing a $100,000 free-to-play pool that captures the motion of each sports activities. That is the primary multi-sport pool DraftKings has advanced as the corporate additional adapts to the original sports activities calendar of 2020.
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