Codere launches its new marketing campaign with Actual Madrid C.F.

Madrid, 21 October 2020. – Codere launches new items of its world marketing campaign “Soccer is straight forward, like Codere” through the hand of Actual Madrid C.F.

The spots, evolved through Shackleton, might be launched these days digitally and on tv, giving a different nod to a extra mature consumer profile, who historically loves to revel in and guess on soccer. The corporate, with an in depth focal point, emphasizes probably the most primary targets of the emblem; that of constructing bets straight forward, with a suite device and welcome bonus simple to unlock, repetition of a success performs, a easy and intuitive App and transparent promotions.

The filming of the spots “Si hablamos del Madrid de los años 50…” and “Si tiras un penalti como los tiras a lo Panenka, tiras a lo Panenka” has supposed crucial problem for the staff, coaches and Madrid gamers (Modric, Danger, Lucas Vázquez y Nacho), as it’s been completed all over those months of pandemic and underneath strict safety features. For Carlos Sabanza, head of Codere Sponsorship, “the recording of the marketing campaign with Actual Madrid C.F. in those instances has been an actual problem, which provides to the demanding situations that the emblem has forward of it within the coming years with the white membership”. 

A nostalgic go back to the soccer of yesteryear

In particular, the promoting spot “If we communicate in regards to the Madrid of the 50s…” -which might be broadcast all over the matches- has triumph over the problem of recreating the ambience of soccer with the flavor of yesteryear; an actual wink for the ones unconditional enthusiasts who’ve all the time loved and lived soccer with interest. A work that manages to decontextualise and do one thing that nobody has completed prior to; take these days’s elite gamers to the entrance line of every other generation. Likewise, the industrial “If you are taking a penalty as Panenka did, you are taking a Panenka”, emphasizes the speculation of the marketing campaign, how the abnormal will also be made simple, because the historic participant did together with his legendary penalty.

Codere and Actual Madrid C.F., a a success alliance

For Sabanza, “the commercials display the cohesion between Codere and the white membership – an alliance cast in 2016 – two establishments that proportion no longer simplest the values of emotion and fervour for game or teamwork, but additionally for truthful play, accountability of their efficiency, recognize for the principles or their global vocation. A personality that they exhibit each off and on the pitch”. An crucial alignment to stand the demanding situations of the field at some point. Each corporations renewed their dedication till 2022, which will also be prolonged for 2 extra seasons. 

The marketing campaign might be introduced these days in its virtual and social networks model and on TV with the “Panenka” spot (additionally with super-quote for the Vintage). Over the following few days the advert “Si hablamos del Madrid de los años 50…” might be introduced and shortly in Mexico, each in virtual and on tv, which is able to permit Codere to spice up its positioning in Latin The united states, the place it’s rising ceaselessly with the purpose of changing into the native flagship logo.//



About Codere
Codere is a gaming operator, a global benchmark, with a presence in seven Eu international locations – Spain and Italy – and Latin The united states – Argentina, Mexico, Panama, Colombia and Uruguay – which operates greater than 57,000 machines, just about 30,000 bingo stations and eight,500 sports activities having a bet terminals in Latin The united states, Spain and Italy via issues of sale that come with 148 gaming halls, 1,200 arcades, just about 9,200 bars, 245 having a bet rooms and 4 racetracks. The corporate additionally develops on-line gaming.



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