Codere launches its new “Laboratory” marketing campaign in Colombia

Madrid, 27 October 2020. – Codere launches nowadays in Colombia its new marketing campaign “Laboratory”, a pleasant proposal evolved through the Colombian manufacturing corporate Noria, which emphasizes the convenience of the sport be offering of Codere.

In this instance, Pibe Valderrama is as soon as once more the recognisable symbol of the marketing campaign, turning into the ‘loopy genius’ of the laboratory from which a laugh leisure proposals for Codere fanatics are popping out.

For Carlos González de las Cuevas, head of On-line Advertising at Codere Apuestas, “this can be a very horny sequence of commercials, because it manages to focus on the strengths of Codere’s recreation proposal in a funny tone, and – on the similar time – connect to all of the workforce’s goal audiences because of its protagonist, Pibe Valderrama”.


A marketing campaign with native appeal


This icon of soccer in Colombia, with whom Codere has been taking part because it began its having a bet recreation be offering within the nation, is an ideal ambassador for the corporate, as a result of his freshness and friendliness, being a extremely recognizable determine for the native participant of Codere Apuestas. A personality of all the time, for a corporation that pretends to grow to be additionally a reference having a bet area within the nation. As well as, the groundbreaking tone of the “Laboratorio” sequence differentiates it from different competing advertisements.


The marketing campaign, which begins nowadays with the primary having a bet and on line casino commercials, -both on tv and in virtual format-, ends up in the convenience of registration within the gaming App, in addition to in the concept Codere is a lot more than a bookmaker, with a numerous be offering in on line casino video games. The opposite spots of the marketing campaign might be launched within the subsequent months.



Leisure professionals


The corporate maintains in this instance the similar shut and funny method as in its earlier proposals, reaching that its “Laboratory” connects completely with Codere customers; sports activities fanatics who revel in playing and having a bet.


For Salo Leder, Virtual Website online Supervisor Panama-Colombia of Codere, “ is a part of the most popular leisure be offering within the nation no longer simplest as a result of its tough product, with quite a lot of prizes – either in on line casino and in sports activities – but additionally as a result of the amenities introduced to the consumer within the transactions (recharges, bonuses, prizes…), reaching a singular gaming revel in at a world stage. Likewise, for Codere this can be a actual excitement to have Pibe Valderrama on tv once more, speaking our values and advantages to the 1000’s of shoppers who play and revel in with us”.


This reference to the participant is the results of Codere’s in-depth wisdom of the marketplace – after greater than 40 years working non-public video games, either in Europe and Latin The united states – and of its purpose to show the sport into a singular leisure revel in.

Within the nation, the corporate began its sports activities having a bet task on the finish of 2017, after Coljuegos was once granted the concession to perform via web, cellular and face-to-face recreation channels, based on Legislation 1753 of 2015 and next rules. Within the ultimate 12 months, along with on-line task, Codere operates 4,430 machines, 9 gaming rooms and round 70 having a bet issues in Colombia.


About Codere

Codere is a gaming operator, a global benchmark, with a presence in seven Eu international locations – Spain and Italy – and Latin The united states – Argentina, Mexico, Panama, Colombia and Uruguay – which operates greater than 57,000 machines, just about 30,000 bingo stations and eight,500 sports activities having a bet terminals in Latin The united states, Spain and Italy via issues of sale that come with 148 gaming halls, 1,200 arcades, just about 9,200 bars, 245 having a bet rooms and 4 racetracks. The corporate additionally develops on-line gaming.

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