Boyd Gaming Companions with Aristocrat Applied sciences, Inc. to Release Enhanced Participant Loyalty App

LAS VEGAS, Nev. (September 21, 2020)—Aristocrat Applied sciences, Inc. has partnered with main on line casino operator Boyd Gaming Company to release an all-new participant loyalty cell software: B Attached Cell.

Advanced by means of the Aristocrat Buyer Enjoy (CX) Answers staff together with the Boyd Interactive staff, B Attached Cell makes use of best-in-class cell generation to toughen the Boyd visitor revel in. To be had on each Android and iOS, B Attached Cell is the following technology of participant connectivity, providing engagement at house, on-the-go, or at the on line casino ground.

Thru B Attached Cell, Boyd Gaming shoppers will be capable to view account balances and tier standing within the B Attached loyalty program, in addition to turn on promotional gives and drawing entries. A personalised B Attached inbox, tied to the shopper’s B Attached card, will percentage reductions, gives and have unique leisure and promotions, permitting the visitor in real-time to redeem or plan their actions for an upcoming keep or seek advice from.

“Due to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class cell platform that can let us a great deal toughen the visitor revel in at our houses,” mentioned Blake Rampmaier, Senior Vice President and Leader Data Officer of Boyd Gaming. “In the long run, we can make B Attached Cell the hub of a novel virtual revel in – a cell device that can be utilized as a cashless pockets, participant loyalty card and lodge room key, all to be had from a participant’s smartphone.”

Cath Burns, Government Vice President Buyer Enjoy Answers at Aristocrat, mentioned, “We’re overjoyed that Boyd Gaming has decided on the Aristocrat suite of answers to assist turn out to be each the visitor revel in and the trade.”


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